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Emerging mass market for Unified Comms Unified communications is set to come of age according to a leading think-tank. The research firm states in a new report that the market for ‘eMail on the move’ will ‘explode’ during the next three years, in a growth curve that could net resellers and the channel millions. Independent market analyst, Datamonitor, attributes the hike in demand to an increasing need for differentiation. According to Datamonitor, mobile operators are in a position to make the most of the upsurge in growth for mobile email. And as differentiation becomes more difficult, pricing and partnerships will become key factors in achieving growth. The report. ‘Mobile Email: The quest for differentiation’, highlights that there are 650 million corporate eMail inboxes worldwide. Based on the assumption that at least 35-40% of these inboxes could potentially be mobilised, Datamonitor estimates the global addressable market for enterprise mobile eMail at around 260 million subscriptions. Datamonitor expects the growth in the enterprise mobile email market to come from two concurrent trends: An increase in the breadth of deployment, where enterprises that have already deployed mobile eMail would increase the number of employees who have mobile eMail access; and an increase in penetration. “Mobile operators have every interest in rolling out mobile eMail solutions to their networks,” stated Alaa Owaineh, a technology analysts at Datamonitor. “They see mobile email as an indispensable element in their competitive strategy. It will allow them to use excess bandwidth on their networks, especially after their 2.5G/3G network upgrades, reduce subscriber churn, and eventually become a major source of revenue further down the line.” According to Datamonitor, mobile eMail solution providers will need to forge stable, long-term partnerships with mobile operators, device manufacturers, mobile operating system vendors, and systems integrators. This has several benefits to their business, and will allow them to exploit all possible sales channels. Partnerships allow for more product innovation, and would make it significantly easier to achieve compatibility with the widest possible range of devices and mobile operating systems. Owaineh believes that mobile eMail infrastructure providers’ revenues will continue to grow, albeit at a much slower rate than operators’ revenues, due to operators’ increasing dominance in the value chain. Despite its slower growth Datamonitor’s outlook for this segment of the market remains positive. |
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